Marketers create special product demos that can be presented in different formats. As we know, digital marketing is focused on high-level conversion. Demos are usually spread among users who might be interested in trying the product, for them to test it before buying, and also with the advertising purpose.īesides, a demo serves as the presentation and is an integral part of the product marketing process. What is a demo?Ī demo is the shortened form of the word “demonstration.” It means a trial version or sample of a digital product (software, game, music, etc.). It’s a unique opportunity to demonstrate the value of your product or service to prospects. If you are in B2B SaaS sales, you know that a great product demo is the most critical piece in the sales process that can make or break your chances of closing the deal.
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